Let’s Celebrate!
A gift that unfolds like a premiere night.
We imagined a celebration that could be opened, touched, and remembered—an experience inspired by the emotional rhythm of a content launch. “Let’s Celebrate!” is more than a phrase. It’s a gesture of gratitude and joy, and a tribute to the creators behind the screen. Confetti-inspired visuals, layered interactions, and tactile details turn the act of unboxing into a private premiere filled with intimacy and intention.
Every content launch marks a new beginning. We designed this VIP gift package to mirror that moment layered with emotion, meaning, and surprise. It honors the storytellers who brought each title to life, and offers an immersive experience that unfolds with cinematic rhythm. From the first glimpse of confetti to the final toast, each element was crafted to reflect joy, momentum, and creative achievement.
We reimagined the first vertical stroke of the Netflix “N” as a visual confetti element—elongated, rectangular shapes that cascade like joy in motion. These forms became the graphic signature of the package, appearing across print textures, layers, and patterns. The color palette is led by Netflix Red, paired with soft neutrals to provide clarity and elegance. Together, they form a system that feels festive, yet refined—a brand-forward expression of celebration.
The unboxing was designed to reflect the emotional pacing of a story: build-up, reveal, and reward. It begins with a card that reads “Let’s Celebrate!” in bold red on white textured stock. Inside, a red envelope holds a personalized message card, handwritten in brush calligraphy, offering a warm, human gesture. Each layer is intentional. From tactile materials to the sequence of unveiling, the experience creates a sense of anticipation. It doesn’t just deliver a gift—it stages a moment of discovery.
At the heart of the box lies a custom Veuve Clicquot Arrow Gift Box engraved with “Netflix Korea.” Each one is uniquely labeled with a personalized destination and the distance to Reims, France—home of Veuve Clicquot’s cellars. It symbolizes both creative journey and joyful arrival. Alongside it are a pair of champagne glasses with tinted bases, selected for their individuality and elegance. They’re designed to hold more than champagne—they hold the final gesture of celebration, inviting the recipient to raise a glass to what they’ve made possible.
It’s a thoughtfully choreographed experience designed to celebrate creative milestones. It transforms unboxing into a narrative moment—layered, personal, and emotionally resonant. We turned celebration into a language of form, texture, and interaction. Each detail reminds the recipient: your work matters, your story was seen, and it deserves to be honored.
Visual Directing&Design: Bumseok Hong
Production Manager: Youme Choe
Netflix Project Manager: Juhee Yi
Photo: Sanghun Kim
