Branding – La Cruda

Brand Identity for La Cruda,
Mexican cuisine restaurant.

La Cruda is Mexican cuisine restaurant.
The capital letter C is made with dots, representing the symbol of Mexico,
the cactus and the burning sun.
The combination of Yellow/Green, reminiscent of a hot dry desert, blends in with the mood of Mexican food.
According to the name La Cruda,
it shows a modern yet pleasant atmosphere graphically.