For SBS ON:Hallyu LIVE Concert, we developed the key visual and main poster by translating K-culture’s traditional color sensibility into a format built for a digital live concert platform. The direction combines vivid, high-contrast hues with heritage-inspired Korean color harmonies, allowing tradition and contemporaneity to coexist in a single graphic language.
The prism motif symbolizes diverse ethnicities and music genres converging into one current called Hallyu, then refracting outward as it expands globally.
To extend the identity beyond a single hero image, we designed an alternative visual system based on center-converging layered imagery. This approach creates a sense of momentum and scale by stacking multiple visual fragments into a unified focal point, visually expressing how individual voices and styles assemble into one powerful wave.
The modular structure allows flexible variations across formats while maintaining consistency, functioning as a supporting graphic element that reinforces Hallyu as a strong, cohesive flow across touchpoints.
