MillieMoon
Jewelry with Cocktatil
This Jewelry fits you well
and you would love to drink this Cocktail.
MillieMoon is a New York-based experiential brand that brings together jewelry and cocktails into a single, immersive concept: the Jewelry Cocktail Bar. The brand proposes a personalized approach in which customers are offered jewelry that complements their individuality, paired with a cocktail that visually and emotionally resonates with that selection.
The visual identity system is anchored in a refined palette of purple and gold, expressing luxury, mystery, and depth. Green and salmon pink function as accent colors, introducing warmth, romance, and softness to balance the core tones.
Graphic motifs are derived from a reinterpretation of the brand’s symbol, translated into forms inspired by jewelry chains and overlapping rings. This approach allows the identity to visually echo the physical characteristics of jewelry, strengthening the connection between brand language and product.
Vintage-inspired illustrations draw from the heritage of the Belle Époque period, referencing an era defined by glamour, ornamentation, and artistic abundance. Through this combination of contemporary composition and historical sensibility, MillieMoon positions itself as a brand that celebrates beauty, indulgence, and sensory storytelling.
