Choose ur lifestyle
Stay in ur moments
Live urs
MUUR is a subscription-based stay service that offers hotel-level hospitality with the flexibility of a lifestyle membership. The brand name combines the French word “mur” (wall) with “ur” (your), expressing a balance between personal boundaries and individual freedom: your own space, designed around your way of living. The tagline, “Choose your lifestyle. Stay in your moments. Live yours.”, reinforces MUUR’s promise to adapt to the rhythms, routines, and preferences of each member. Visually, the identity brings this idea to life by transforming the letter “u” into a subtle smiling shape within the logotype, signaling MUUR’s warm, optimistic tone and its focus on happiness and comfort. The result is a brand system that feels modern and approachable while clearly communicating the service’s core value: a stay experience tailored to you.
